YolanDa rolled out her bespoke online music lesson plans, learning materials and videos for teachers, parents and pupils nationwide as she continues to promote music education in primary schools. Together with Sony Music UK’s Magic Star, kids creative-media agency SUPER and one of the world’s largest provider of online education resources, Twinkl.
The materials are now available to
download from the Twinkl website:
She launched the campaign last October live on The Zoe Ball Breakfast Show on BBC Radio 2 which saw over 1000 schools sign up almost instantly to the initiative before lockdown was announced.
Following the announcement of a national lockdown resulting in primary schools being forced to close for a minimum of six weeks, YolanDa says “the announcement of another lockdown has created a lot of anxiety and panic from children and their parents/guardians. We must stay positive! I have decided to release my YolanDa’s Band Jam album earlier than planned, as well as make my schools resource available to everyone, to give joy, escapism and support to many children and their parents around the country. We will overcome this pandemic together.”
Nicola Tuer, COO of Sony Music UK & Ireland, says: “This year has been difficult for many but music’s ability to uplift and bring people together has prevailed, and this event embodies that sentiment. Music education and resources should be accessible to all children, and YolanDa’s Join The Jam campaign aligns with much of the work we have been doing through our global social justice fund, to drive meaningful change towards a more equitable society.”
Alexandra Brierley, Director of Creative Learning, Southbank Centre, says: “We’re delighted to be hosting and producing a virtual streamed concert with YolanDa. Her mission to share the joy and importance of music with children resonates with ours. We aim to inspire a love of the arts through music education and our work with schools as part of our year-round programme of creative learning experiences for children.”
Jonathan Seaton, Co-founder and CEO at Twinkl, said: “We are so excited to have played a role in creating these resources with YolanDa and we know the concert will only inspire children further to learn about, enjoy and create music. YolanDa’s work and these resources are making music more accessible in schools and we are delighted that they have been so popular already. We look forward to hearing even more from schools and pupils about how they are using them to explore and create.”
The online materials utilise the videos and music from the new album and a live concert uniting the children who have signed up to the Band Jam-themed lesson guides.
YolanDa is thrilled to also share that over 30,000 children have now utilised her free online music lessons, learning materials and videos during lockdown which are available worldwide.